The Board Perspective: Does Corporate Culture Matter?

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By Dan Denison, PhD, Chairman, Denison Consulting and Robert Hallagan, Vice Chairman, Korn Ferry
Directors often comment that culture is hard to define and hard to measure. Nevertheless, every director has the responsibility to take the time to study the concept and become a subject matter expert. The following case study shows how one company measured its culture and was consequently able to turn itself around.

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