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April 5, 2022

knowing the purpose of your purpose
Knowing the Purpose of your Purpose

“For any individual company, determining the purpose of its purpose is fundamentally a business decision and must be anchored in strategy. Corporate purpose requires clarity about the trade-offs being made and should result in something that is internally coherent. “ Jonathan Knowles, B. Tom Hunsaker, Hannah Grove, and Alison James| HBR Knowing the purpose of…

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