Articles

2024

key performance indicators
Key Performance Indicators – Its always the critical few.

Understanding Key Performance Indicators Key Performance Indicators (KPIs) are essential metrics used by organizations to measure their progress towards achieving specific goals and objectives. They provide a snapshot of performance, highlight areas that need improvement, and help drive strategic decision-making. When it comes to KPIs, the principle of “the critical few” is crucially important. The…

View details
dynamic preferences
How SMEs Can Adapt Business Models to Changing Consumer Preferences 

Staying relevant means being agile and responsive to shifting consumer preferences. Small and medium-sized enterprises (SMEs) face unique challenges in this regard, often lacking the resources and infrastructure of larger corporations. Almost 70% of consumers believe that behaving inconsistently is being human and that it’s totally acceptable. However, by leveraging strategic approaches and insights, SMEs…

View details