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May 27, 2025

personalisation
How to Leverage Personalisation to Enhance Customer Experience and Drive Performance

Customers expect businesses to treat them as individuals, not as faceless numbers. Personalisation – using customer data to tailor products, services or communications – has become a key customer experience trend. A McKinsey study found 71% of consumers now expect personalised interactions. When businesses deliver, the payoff can be huge: McKinsey reports that companies excelling…

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