Strategy Development​

Build a Winning Strategy

We understand that for small and medium-sized enterprises (SMEs), crafting a successful business strategy a vital step toward long-term growth and sustainability. We’ve helped businesses like yours develop robust strategies that lead to real outcomes. 

Challenges

1. Lack of a Defined Strategy

Many SMEs are hamstrung in their efforts to achieve their business outcomes due to not having a clear and documented strategy.

Poor or no guiding aspiration

Every business must have a purpose. This will determine the required strategy choices for setting up the business effectively.

2. Short-term Focus

SMEs often prioritise immediate needs and get easily bogged down in day-to-day issues and activity. This can lead to reactive decision-making instead of proactive strategies that clarify outcomes, anticipate market shifts and address customer demands.

3. Unclear Objectives and KPI’s

Without well-defined objectives and determining Key Performance Indicators, it’s difficult to measure progress and identify areas for improvement. This lack of focus makes performance variable at best and delivers continuing levels of mediocre performance.

4. Random Resource deployment

Dedicating resources to deliver a clear Strategy can be a huge challenge for smaller businesses. They may not have the ability to harness the talent, skills and competitive advantage through their people.

5. Low engagement and retention

An often overlooked side-effect of poor Strategy is the low engagement level and low retention of staff. The combination of these 2 factors will negatively impact productivity and performance. This can be a significant challenge and one that is difficult to manage, leading to high staff turnover, corrupt practices, and increasing pressure to deliver results.

Why Every SME Needs a Strong Business Strategy

Having a well-defined business strategy is crucial for success. Without one, your business risks misaligned efforts, inefficient use of resources, and missed opportunities. Research shows that businesses with a clear, structured strategy are 33% more likely to outperform their competitors. Yet, many SMEs struggle with creating and executing effective strategies that drive growth and operational efficiency.

Our business strategy development services help you overcome these challenges by providing clear guidance and tailored solutions that align with your goals. Through workshops and hands-on consulting, we assist you in navigating obstacles and preparing for the future.

Benefits of a Strong Business Strategy

    • Improved operational efficiency
    • Increased profitability
    • Alignment of teams and objectives
    • A clear roadmap for sustainable growth
    • Enhanced competitive advantage

We will  work with you to define your long-term vision, set clear objectives, and build a strategy that grows with your business.

Key Components of Effective Business Strategy Development

1. Defining Your Vision, Mission, and Goals

Your business development strategy starts with defining your purpose. What are your long-term aspirations? What values drive your decisions? We help you articulate your vision, mission, and goals clearly, creating a roadmap that guides all business activities.

 

2. SWOT Analysis

Understanding your business’s strengths, weaknesses, opportunities, and threats (SWOT) is essential for creating a corporate development strategy. We provide in-depth analysis to ensure that you capitalise on opportunities while addressing internal challenges.

 

3. Measurable Objectives and SMART Goals

An effective strategy transforms big-picture ideas into actionable objectives. Using the SMART framework—Specific, Measurable, Achievable, Relevant, and Time-bound—your goals are clear, realistic, and trackable, ensuring every step leads you closer to your vision.

The Strategy Development Process: A Step-by-Step Guide

We will guide you through every stage of the strategy development process, ensuring nothing is overlooked and every opportunity maximised. Our proven process includes the following key steps:

1. Assessing the Current Position

We start by performing a detailed analysis of your business’s current state. This involves both internal and external factors, including market positioning and competitor analysis. We assess your current strengths and challenges, ensuring we have a solid foundation to build your strategy.

2. Setting Strategic Objectives

Based on our assessment, we’ll help you set strategic, SMART goals. These objectives act as clear milestones on your journey toward success and growth.

3. Resource Allocation and Risk Management

We help you allocate resources effectively and manage risks. Strategic resource allocation ensures your business maximises efficiency, while effective risk management helps you prepare for uncertainties in the market.

4. Continuous Monitoring and Strategy Adjustment

A successful strategy isn’t static; it’s an evolving framework. We ensure your business stays agile by setting up continuous performance tracking and adjusting your strategy in real-time as market conditions change.

5. Playing to Win Framework

One of the most effective methods we use in our strategy development is the Playing to Win framework. This structured approach ensures a focused and coherent strategy that drives growth.

Define your winning aspiration

Clearly articulate your long-term goals and vision.

Identify your arena

Determine the specific market or industry you want to compete in.

Define your unique value proposition

Identify what sets your business apart from competitors.

Choose your strategic assets

Identify key resources, capabilities, and relationships that will enable success.

Create your strategic initiatives

Develop a set of actions and projects to bring your strategy to life.

How We Help You Develop a Winning Strategy

Our strategy development services are designed to support SMEs. Our team will work closely with you to ensure your strategy is both effective and sustainable.

Customised Strategy Workshops

Our strategy workshops are the cornerstone of our approach. These interactive sessions bring your leadership team together to define key goals, assess the current business landscape, and create a step-by-step action plan.

Corporate Strategy Development for SMEs

With over 20 years of performance consulting experience, we understand the unique challenges SMEs face. We will work with you to develop a strategy that’s aligned with your business goals.

Key Metrics for Measuring Strategy Success

Once your strategy is in place, it’s essential to track performance. We help you define key metrics and KPIs that align with your strategic objectives. 

Common metrics we help SMEs measure include:

    • Revenue growth
    • Customer satisfaction and retention
    • Market share
    • Operational efficiency

FAQs on Business Strategy Development

What makes a good business strategy?

A good business strategy is clear, actionable, and aligned with your long-term vision. It provides a roadmap for success, defines goals, and includes the resources needed to achieve them.

How long does it take to develop a business strategy?

While each business is different, developing a comprehensive strategy typically takes 4-6 weeks, depending on the complexity of your business and market.

Our Solution

We will help you develop a clear strategy

Crafting with Precision

We expertly craft your Strategy with our acclaimed PTW framework, tools and processes.

Mapping Your Success

Your Strategy will lay out the logic of your choices and highlight your company’s aspirations, competitive advantage, core capabilities, systems and resource requirements.

Empowering Operational Excellence

This will give you and every person in your business abundant clarity. This will enable you to competently manage your operational objectives with commitment and confidence.
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