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Visual Storytelling in 2025: A Game Changer for Customer Experience and Personalisation
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Audiences expect more than just information—they want connection. Visual storytelling has emerged as one of the most powerful tools for businesses to emotionally connect with customers, boost engagement, and stand out in crowded markets. For SMEs navigating uncertainty and shifting consumer expectations, mastering visual storytelling isn’t just helpful—it’s critical. Why Visual Storytelling Matters More Than…

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personalisation
How to Leverage Personalisation to Enhance Customer Experience and Drive Performance
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Customers expect businesses to treat them as individuals, not as faceless numbers. Personalisation – using customer data to tailor products, services or communications – has become a key customer experience trend. A McKinsey study found 71% of consumers now expect personalised interactions. When businesses deliver, the payoff can be huge: McKinsey reports that companies excelling…

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The Human Side of Change: How to Get Your Team Onboard During a Major Business Shift
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Change is inevitable especially for small and medium-sized enterprises (SMEs). When it comes to navigating a major transformation—be it adopting new technologies, restructuring, or shifting strategies—how you manage the human side of change can make or break the outcome. While large corporations often have extensive resources to handle transitions, SMEs can leverage their agility to…

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