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personalisation

How to Leverage Personalisation to Enhance Customer Experience and Drive Performance

Customers expect businesses to treat them as individuals, not as faceless numbers. Personalisation – using customer data to tailor products, services or communications – has become a key customer experience trend. A McKinsey study found 71% of consumers now expect personalised interactions. When businesses deliver, the payoff can be huge: McKinsey reports that companies excelling…

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Forecasting for SMEs: How It Affects Performance

In small businesses, you can’t afford to treat planning as a guessing game. Forecasting – making projections for sales, cash flow and costs – turns guesswork into a plan. For example, plotting past sales to forecast next quarter helps you decide how much stock to order or whether to hire an extra staff member. Accurate…

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