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personalisation

How to Leverage Personalisation to Enhance Customer Experience and Drive Performance

Customers expect businesses to treat them as individuals, not as faceless numbers. Personalisation – using customer data to tailor products, services or communications – has become a key customer experience trend. A McKinsey study found 71% of consumers now expect personalised interactions. When businesses deliver, the payoff can be huge: McKinsey reports that companies excelling…

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Forecasting for SMEs: How It Affects Performance

In small businesses, you can’t afford to treat planning as a guessing game. Forecasting – making projections for sales, cash flow and costs – turns guesswork into a plan. For example, plotting past sales to forecast next quarter helps you decide how much stock to order or whether to hire an extra staff member. Accurate…

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The Human Side of Change: How to Get Your Team Onboard During a Major Business Shift

Change is inevitable especially for small and medium-sized enterprises (SMEs). When it comes to navigating a major transformation—be it adopting new technologies, restructuring, or shifting strategies—how you manage the human side of change can make or break the outcome. While large corporations often have extensive resources to handle transitions, SMEs can leverage their agility to…

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